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About Botanicaly

An independent houseplant-care app from Stockholm. Press facts, boilerplate, and contact, free to use and quote.

Fast facts

Botanicaly is a calm, AI-powered houseplant-care app for iPhone and Android. It identifies plants from photos and builds watering schedules for the conditions in your home. The JungleBook (Botanicaly’s plant encyclopedia) starts with a hand-checked core, then creates and caches a careful profile on demand when a plant is missing. Pro adds a context-first “Ask about this plant”, Light Meter, and Weather-smart care. Pet-safety in curated entries is checked against ASPCA data. On-demand profiles use conservative safeguards. Botanicaly is made by an independent team in Stockholm, Sweden, with no ads and no data sold.

A note on the name: "Botanicaly" has one L. "Botanically" is the adverb. Botanicaly is an intentional brand name, distinct from other plant-related products or services with similar names.

Product
Houseplant care & plant identification app
Company
Botanicaly, built and owned by Ludvig Nyström (independent, no outside investment)
Headquarters
Stockholm, Sweden
Address
Ludvig Nyström, Bondegatan 82, 116 34 Stockholm, Sweden
Founded
2026
Founder
Ludvig Nyström
Platforms
iPhone (iOS) and Android
Plant library
A hand-checked core plus careful profiles created and cached on demand when a plant is missing
Languages
16 languages
Pricing model
Free tier (plant identification: 5/day, the JungleBook, watering schedules). Pro subscription for AI tools, with current terms shown by each app store
Pet-safety
Hand-checked against ASPCA toxicity data in the curated catalog — the AI cannot override those verdicts
Business model
Subscription only — no ads, no data sold
Press contact
hello@botanicaly.com

How we verify our plant data

Botanicaly separates catalog facts, deterministic care calculations, and AI suggestions so each can be checked and corrected on its own terms.

A useful free tier

5 plant identifications per day, the JungleBook with profiles on demand, watering schedules, and the plant journal are free. Pro adds AI tools and Weather-smart care. Current subscription terms are shown by the app store.

Pet-safety is sourced and locked

Cat and dog toxicity in the curated catalog is hand-checked against the ASPCA Toxic and Non-Toxic Plants list. That stored verdict takes priority over generated text, and the AI cannot change a toxic plant to safe. This is reference information, not veterinary advice.

AI has explicit boundaries

AI interprets photos and can draft an off-catalog care profile. Before a generated profile is saved, Botanicaly requires its genus to match the identification and bounds numeric care values to supported ranges. For curated plants, generated advice never overrides the locked pet-safety verdict.

Logo files, app icons and Mr. Kitty artwork. Use them unaltered; do not redraw the mark.

Download logo
Botanicaly logo
Botanicaly logo, reversed
App icon
Mr. Kitty

Press contact

For interviews, review codes, or brand assets, email hello@botanicaly.com.

Updated