About Botanicaly

An independent houseplant-care app from Stockholm. Press facts, boilerplate, and contact, free to use and quote.

Fast facts

Botanicaly is a calm, AI-powered houseplant-care app for iPhone and Android. It identifies plants from photos and builds watering schedules for the conditions in your home. The JungleBook (Botanicaly’s plant encyclopedia) starts with a hand-checked core, then creates and caches a careful profile on demand when a plant is missing. Pro adds a context-first Botanicaly Bot, Light Meter, and Weather-smart care. Pet-safety in curated entries is checked against ASPCA data. On-demand profiles use conservative safeguards. Botanicaly is made by an independent team in Stockholm, Sweden, with no ads and no data sold.

A note on the name: "Botanicaly" has one L. "Botanically" is the adverb. Botanicaly is an intentional brand name, distinct from other plant-related products or services with similar names.

Product
Houseplant care & plant identification app
Company
Botanicaly, built and owned by Ludvig Nyström (independent, no outside investment)
Headquarters
Stockholm, Sweden
Founded
2026
Founder
Ludvig Nyström
Platforms
iPhone (iOS) and Android
Plant library
A hand-checked core plus careful profiles created and cached on demand when a plant is missing
Languages
16 languages
Pricing model
Free tier (plant identification: 5/day, the JungleBook, watering schedules). Pro subscription for AI tools, with current terms shown by each app store
Pet-safety
Hand-checked against ASPCA toxicity data in the curated catalog — the AI cannot override those verdicts
Business model
Subscription only — no ads, no data sold
Press contact
hello@botanicaly.com

How we verify our plant data

Botanicaly separates catalog facts, deterministic care calculations, and AI suggestions so each can be checked and corrected on its own terms.

A useful free tier

5 plant identifications per day, the JungleBook with profiles on demand, watering schedules, and the plant journal are free. Pro adds AI tools and Weather-smart care. Current subscription terms are shown by the app store.

Pet-safety is sourced and locked

Cat and dog toxicity in the curated catalog is hand-checked against the ASPCA Toxic and Non-Toxic Plants list. That stored verdict takes priority over generated text, and the AI cannot change a toxic plant to safe. This is reference information, not veterinary advice.

AI has explicit boundaries

AI interprets photos and can draft an off-catalog care profile. Before a generated profile is saved, Botanicaly requires its genus to match the identification and bounds numeric care values to supported ranges. For curated plants, generated advice never overrides the locked pet-safety verdict.

Logo files, app icons and Mr. Kitty artwork. Use them unaltered; do not redraw the mark.

Download logo
Botanicaly logo
Botanicaly logo, reversed
App icon
Mr. Kitty

Press contact

For interviews, review codes, or brand assets, email hello@botanicaly.com.

Updated 2026-09-01